1. Introduction
Vex Collective Pty Ltd, trading as Debut Group ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase tickets for our events, engage with our marketing services, or interact with our music label operations.
2. Information We Collect
Personal Information
We may collect the following personal information:
- Name, email address, phone number
- Date of birth (for age verification at events)
- Postal address and billing information
- Payment information (processed securely through Stripe)
- Emergency contact information (for event attendees)
- Social media profiles (when you connect or interact with us)
Automatically Collected Information
- IP address, browser type, operating system
- Website usage data and analytics
- Cookies and similar tracking technologies
- Location data (with your consent)
- Device information and identifiers
DJ Hire Enquiries
When you request a DJ hire quote, we collect your contact details and event brief to prepare the quote and follow up with you. We also record the referring page, campaign tags and advertising click identifiers where available, so we can understand where enquiries come from. Campaign attribution is stored in your browser for up to 30 days and attached to the enquiry in our internal workspace. We send an enquiry conversion event to our configured analytics and advertising platforms after the enquiry is saved. We do not include your name, email, phone number or message in those conversion event parameters. Sending an enquiry does not subscribe you to marketing emails.
Event-Specific Information
- Ticket purchase history and preferences
- Check-in data and attendance records
- Photos and videos taken at events (with consent)
- Feedback and survey responses
3. SMS Updates From the Sydney Vote
When you answer the Sydney vote on our website (the /sydney page), we collect your mobile number, your age and your first name if you give it, along with the nights, kind of night and music you pick and the ad or link that brought you there.
We use your mobile number to send you SMS messages about our events, such as when tickets go on sale. We only text you if you tick the consent box, and we keep a record of the exact wording you agreed to. Your answers help us plan events around the nights people actually want to go out.
- If you are under 18, your answers are only ever used for Vex U18s events, never for 18+ events.
- If you are under 13, we do not store anything you enter.
- Answering again with the same number updates your answers rather than adding a second entry.
Opting out: every message we send includes an opt-out link. Tap it and we stop texting you. You can also email privacy@vex.net.au to stop messages or ask us to delete your number and answers.
4. Meta Pixel and Conversions API
Our website uses the Meta Pixel, a tool from Meta Platforms (the company behind Facebook and Instagram), to measure how our ads perform and to show our ads to people likely to be interested. The Pixel sends Meta page events, such as a page view or a completed form, together with your IP address, browser details, the page address, ad click identifiers and Meta's own cookies.
When someone aged 18 or over submits the Sydney vote, our server also sends Meta a copy of that event through the Meta Conversions API, so it is counted once even if an ad blocker stops the Pixel. That copy contains:
- Your mobile number, hashed with SHA-256. Meta receives a one-way code it can match against its own accounts, not the number itself.
- Your IP address and browser details
- Meta's cookie and ad click identifiers, if present
- The page and the event name
We do not send Meta your name, your age or your answers.
Under 18 data is never shared with Meta. As soon as an age under 18 is entered on the vote, we switch off the Meta and TikTok pixels for the rest of that visit, before a mobile number is asked for. Our server never sends a Conversions API event for anyone under 18.
You can limit how Meta uses this information in your Facebook or Instagram ad settings, and you can block or clear cookies in your browser.
5. How We Use Your Information
We use your information for the following purposes:
- Processing ticket purchases and event registrations
- Providing customer support and responding to inquiries
- Sending event updates, confirmations, and important notices
- Marketing communications (with your consent)
- Improving our services and website functionality
- Ensuring event security and age verification
- Analyzing trends and user behavior
- Complying with legal obligations
- Fraud prevention and security measures
6. Information Sharing and Disclosure
We may share your information in the following circumstances:
Service Providers
We work with trusted third-party service providers including:
- Payment processors (Stripe) for secure transactions
- Email service providers for communications
- Analytics providers (Google Analytics) for website insights
- Cloud storage and hosting services
- Marketing platforms and advertising networks
Event Partners
For events, we may share necessary information with:
- Venue partners and security personnel
- Co-promoters and event collaborators
- Age verification services
- Emergency services (if required)
Legal Requirements
We may disclose your information when required by law, to protect our rights, or in response to legal processes.
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal information:
- SSL encryption for data transmission
- Secure payment processing through PCI-compliant providers
- Access controls and employee training
- Secure data storage and backup systems
8. Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request copies of your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Portability: Request transfer of your data
- Opt-out: Unsubscribe from marketing communications
- Consent withdrawal: Withdraw consent for data processing
To exercise these rights, contact us at privacy@vex.net.au
9. Cookies and Tracking
We use cookies and similar technologies to enhance your experience:
- Essential cookies: Required for website functionality
- Analytics cookies: Help us understand website usage
- Marketing cookies: Enable personalized advertising
- Social media cookies: Enable social sharing features
You can manage cookie preferences through your browser settings.
10. Age Restrictions
Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. For certain events, age verification is required and different age restrictions may apply.
11. International Data Transfers
Your information may be transferred to and processed in countries other than Australia. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy.
12. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal requirements, and resolve disputes. Event-related data may be retained for longer periods for safety and security purposes.
13. Updates to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes via email or website notice. Your continued use of our services constitutes acceptance of the updated policy.
14. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us: